WhatTheyThink

European Printing Industry Coverage

Inkjet Printing for Packaging Dominates at interpack 2026

Held every three years in Düsseldorf, Germany, interpack is one of the world’s leading trade fairs for the packaging and processing industry. WhatTheyThink contributor Oleg Litvinov reports from this year’s event, which was held May 7–13.

Ghent Workgroup: 25 Years and Still Going Strong

The Ghent Workgroup (GWG) has been the global industry association focusing on standardizing best practices in print and packaging for 25 years, and has been expanding its scope, reach, and focus, all with the goal of facilitating consistent, higher-quality output as well as process automation, to facilitate the promise of Industry 5.0 and beyond.

CASE STUDY: How Marimekko Turned Bold Prints Into a Global Blueprint—From the Banks of the Seine to the Markets of Asia-Pacific

How does a fashion brand founded in 1951 leverage its legacy  as a springboard for growth, innovation, and responsible production, without ever diluting what makes it? This great story, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, is worth a read!

HEIDELBERG Days 2026 at the Print Media Center, Home of Print, Wiesloch-Walldorf, Germany

HEIDELBERG Days 2026 was held April 15–16, at the Print Media Center, the Home of Print in the town of Wiesloch-Walldorf, Germany. Existing and potential customers from around the world, accompanied by their respective country reps looked at everything Heidelberg has to offer. Dr. Abhay Sharma reports from the event.

Labelexpo Europe and the Digital Packaging Opportunity

Our discussions with converters, suppliers, and industry leaders at Labelexpo Europe uncovered both optimism and hesitation about the future, but one thing became abundantly clear: waiting on digital in package printing is no longer an option. This article provides a brief overview of what we heard during our discussions at the show as well as our opinions about their potential implications.

Labelexpo Europe 2025: In the LOUPE and it’s a Wrap!

Labelexpo has been evolving for years to better reflect the market and importantly the converter and exhibitor preferences. Initially, the extension brought flex pack to the event, and this year was also saw some folding carton solutions. While many service providers were selling print and packaging and therefore purchasing consumables and software solutions, between the confusing tariff situation and multiple conflict zones, they were holding back on equipment purchases. Based on the discussions with many exhibitors at Labelexpo, that may be changing.

Labelexpo Europe 2025: New Venue, New Focus, and Bigger Than Ever!

Labelexpo Europe is the biggest of all the Labelexpo events, and truly a global event. It is held every other year, with the US event held in the even years. Historically, it has been a label and converting event, but in recent years, it has seen flexible packaging solutions share the floor as the shift in packaging and demands for more sustainable solutions increase. This year, for the first time, the event will also host folding carton solutions.

Heidelberg: 175 Years and Growing Stronger!

After 175 years in business, the company operates a well-established global network, with manufacturing and support centers in multiple countries, and has installed more than 400,000 printing presses worldwide since its inception. Like many other print equipment manufacturers, they went through some rough times, but today they are in a much better position. The question now becomes how do you maintain and leverage the leadership position and refocus for continued growth?

More Commentary & Analysis

European Industry Data
Sizing the Print Industry in Europe—United Kingdom
Sizing the Print Industry in Europe—United Kingdom

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at the UK. Full Analysis

Sizing the Print Industry in Europe—Switzerland
Sizing the Print Industry in Europe—Switzerland

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Switzerland. Full Analysis

Sizing the Print Industry in Europe—Sweden
Sizing the Print Industry in Europe—Sweden

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Sweden. Full Analysis

Sizing the Print Industry in Europe—Spain
Sizing the Print Industry in Europe—Spain

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Spain. Full Analysis

Sizing the Print Industry in Europe—Slovenia
Sizing the Print Industry in Europe—Slovenia

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Slovenia. Full Analysis

Sizing the Print Industry in Europe—Slovakia
Sizing the Print Industry in Europe—Slovakia

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Slovakia. Full Analysis

Sizing the Print Industry in Europe—Romania
Sizing the Print Industry in Europe—Romania

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Romania. Full Analysis

Sizing the Print Industry in Europe—Portugal
Sizing the Print Industry in Europe—Portugal

This regular series of short articles provides some details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Portugal. Full Analysis

Sizing the Print Industry in Europe—Poland
Sizing the Print Industry in Europe—Poland

This regular series of short articles provides some details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Poland. Full Analysis

Sizing the Print Industry in Europe—Norway
Sizing the Print Industry in Europe—Norway

This regular series of short articles provides some details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Norway. Full Analysis

Sizing the Print Industry in Europe—The Netherlands
Sizing the Print Industry in Europe—The Netherlands

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at the Netherlands. Full Analysis

Sizing the Print Industry in Europe—Italy
Sizing the Print Industry in Europe—Italy

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, in particular, tracking the number of printing establishments. This time we look at Italy. Full Analysis

Sizing the Print Industry in Europe—Ireland
Sizing the Print Industry in Europe—Ireland

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Ireland. Full Analysis

Sizing the Print Industry in Europe—Hungary
Sizing the Print Industry in Europe—Hungary

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Hungary. Full Analysis

Sizing the Print Industry in Europe—Greece
Sizing the Print Industry in Europe—Greece

This bi-weekly series of short articles provides details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Greece. Full Analysis

Sizing the Print Industry in Europe—Germany
Sizing the Print Industry in Europe—Germany

This continuing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Germany. Full Analysis

Sizing the Print Industry in Europe—France
Sizing the Print Industry in Europe—France

This bi-weekly series of short articles provides details on the size of the printing industry in Europe per country, specifically tracking the number of printing establishments. This time we look at France. Full Analysis

Sizing the Print Industry in Europe—Finland
Sizing the Print Industry in Europe—Finland

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, specifically, tracking the number of printing establishments. This time we look at Finland. Full Analysis

Sizing the Print Industry in Europe—Denmark
Sizing the Print Industry in Europe—Denmark

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Denmark. Full Analysis

Sizing the Print Industry in Europe—Czechia
Sizing the Print Industry in Europe—Czechia

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Czechia. Full Analysis

Sizing the Print Industry in Europe—Croatia
Sizing the Print Industry in Europe—Croatia

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Croatia. Full Analysis

Sizing the Print Industry in Europe—Bulgaria
Sizing the Print Industry in Europe—Bulgaria

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Bulgaria. Full Analysis

Sizing the Printing Industry in Europe—Belgium
Sizing the Printing Industry in Europe—Belgium

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Belgium. Full Analysis

Sizing the Printing Industry in Europe—Austria
Sizing the Printing Industry in Europe—Austria

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Austria. Full Analysis

Turnover and Employment in Print in Europe—Croatia
Turnover and Employment in Print in Europe—Croatia

This bi-weekly series of short articles aims to shed a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. In this final installment, we look at Croatia, which ranks at number 19 among the printing industries by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Norway
Turnover and Employment in Print in Europe—Norway

This bi-weekly series of short articles aims to shed a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Norway, which ranks at number 18 among the printing industries by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Denmark
Turnover and Employment in Print in Europe—Denmark

This bi-weekly series of short articles aims to shed a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Denmark, the 17th largest printing industry by turnover in Europe and the third largest in the Nordic region. Full Analysis

Turnover and Employment in Print in Europe—Romania
Turnover and Employment in Print in Europe—Romania

This bi-weekly series of short articles aims to shed a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Romania, the fourth-largest printing industry by turnover in Central and Eastern Europe. Full Analysis

Turnover and Employment in Print in Europe—Switzerland
Turnover and Employment in Print in Europe—Switzerland

This bi-weekly series of short articles aims to shed a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Switzerland, the eighth-largest printing industry by turnover in Europe. Full Analysis

European Print Volume Trends
European Print Volume Trends

European section editor Ralf Schlözer takes a break from the Europen country-by-country look at turnover and employment to provide a bigger-picture look at print volumes in Europe pre- and post-pandemic.   Full Analysis

Turnover and Employment in Print in Europe—Portugal
Turnover and Employment in Print in Europe—Portugal

This bi-weekly series of articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Portugal, the 15th-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Hungary
Turnover and Employment in Print in Europe—Hungary

This series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Hungary, the 13th-largest printing industry by turnover in Europe and third largest in Central and Eastern Europe. Full Analysis

Turnover and Employment in Print in Europe—Austria
Turnover and Employment in Print in Europe—Austria

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Austria, the tenth-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Finland
Turnover and Employment in Print in Europe—Finland

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Finland, the 14th largest printing industry by turnover in Europe and the second largest in the Nordic region. Full Analysis

Turnover and Employment in Print in Europe—Czechia
Turnover and Employment in Print in Europe—Czechia

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Czechia (also called Czech Republic), the eleventh-largest printing industry by turnover in Europe and the second largest in Central and Eastern Europe. Full Analysis

Turnover and Employment in Print in Europe—Poland
Turnover and Employment in Print in Europe—Poland

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Poland, the sixth-largest printing industry by turnover in Europe and the largest in Central and Eastern Europe. Full Analysis

Turnover and Employment in Print in Europe—Sweden
Turnover and Employment in Print in Europe—Sweden

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Sweden, the 12th-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Belgium
Turnover and Employment in Print in Europe—Belgium

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Belgium, the ninth-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—The Netherlands
Turnover and Employment in Print in Europe—The Netherlands

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at the Netherlands, the seventh largest printing industry by turnover in Europe. Full Analysis

Print Turnover and Employment in Europe—Spain
Print Turnover and Employment in Europe—Spain

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at Spain, the fifth largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—UK
Turnover and Employment in Print in Europe—UK

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted businesses. This time we look at the UK, the second-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—France
Turnover and Employment in Print in Europe—France

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted the businesses. This time we look at France, the fourth-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Italy
Turnover and Employment in Print in Europe—Italy

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic hit the market. This time we look at Italy, the third-largest printing industry by turnover in Europe. Full Analysis

Turnover and Employment in Print in Europe—Germany
Turnover and Employment in Print in Europe—Germany

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic hit the market. Kicking off the series is Germany, the largest printing industry by turnover in Europe. Full Analysis

Sizing the European Printing Industry
Sizing the European Printing Industry

European section editor Ralf Schlözer rounds up the latest data on European and UK printing industry establishments, revenues, and production volumes. Full Analysis

Post-Pandemic Print Applications in Germany—No Drop, No Growth
Post-Pandemic Print Applications in Germany—No Drop, No Growth

The German printing industry association (BVDM) recently published its 2021 print industry statistics, which includes an overview of print application revenues. Ralf Schlözer takes a look at print revenue growth in Germany and the impact the pandemic and post-pandemic recovery had on individual print applications. Full Analysis

European Print Industry Snapshot: Turkey
European Print Industry Snapshot: Turkey

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Turkey. Full Analysis

European Print Industry Snapshot: Bulgaria
European Print Industry Snapshot: Bulgaria

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Bulgaria. Full Analysis

European Print Industry Snapshot: Romania
European Print Industry Snapshot: Romania

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Romania. Full Analysis

European Print Industry Snapshot: Greece
European Print Industry Snapshot: Greece

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Greece. Full Analysis

Video
Cool Tools with Mary Schilling: Endutex Coated Technical Textiles
Cool Tools with Mary Schilling: Endutex Coated Technical Textiles

Mary talks with Luis Ribeiro from Endutex, a 55+-year-old family-owned Portuguese manufacturer of coated textiles for digital printing applications. The company specializes in PVC, acrylic, and PU (polyurethane) coatings, offering products for applications up to 5 meters wide. Watch Video

Canon EMEA's Edoardo Cotichini on the Expansion into Digital Labels and Packaging
Canon EMEA's Edoardo Cotichini on the Expansion into Digital Labels and Packaging

David Zwang talks with Edoardo Cotichini, European Senior Manager, Marketing, Label & Packaging, for Canon EMEA, about the company's rapid expansion into labels and packaging. Watch Video

What's So Different about Labelexpo Europe 2025?
What's So Different about Labelexpo Europe 2025?

This year's Labelexpo is in a new venue, with an expanded focus on labels and packaging in general. Managing Director Jade Grace talks with David Zwang about how It has been designed to support the real world needs of today's suppliers and converters in this constantly changing market place. Watch Video

Keypoint Intelligence's Charles Lissenburg on the European Print Industry
Keypoint Intelligence's Charles Lissenburg on the European Print Industry

In the quarterly Keypoint Intelligence update, Charles Lissenburg, Director of European Sales and Production Services for Keypoint Intelligence, talks about the recent Hunkeler Innovationdays, the state of the printing industry in Europe, and the future of automation. Watch Video

Hunkeler and Access Direct Bring It All Together
Hunkeler and Access Direct Bring It All Together

In this video, sponsored by Hunkeler, Access Direct CEO John DiNozzi explains the importance of Hunkeler Innovationdays on transforming their direct mail business with connected workflows. Watch Video

More Video

European Editor
David Zwang
Ralf Schlözer
Ralf Schlözer is a technology analyst with 30 years of experience in the industry and a passion for discovering new technologies and print applications.

Articles by Ralf Schlözer | Contact
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