WhatTheyThink

Wide-Format & Signage

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The Supply Side of Faster Sign and Graphics Production

Sign and graphics companies are handling broader work with tighter schedules. This article looks at how organized online supply sources can help shops standardize material buying, reduce production delays and support everyday work across print media, vinyl, laminates, equipment-related products and sign components. Read More

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Rigid Inkjet Print Materials for Signs, Displays, Decor, and Art

Learning more about rigid print materials for flatbed printing can give your business the flexibility to design and develop unique printed products. Eileen Fritsch rounds up some substrates on display at the ISA Sign Expo. Read More

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ISA Sign Expo Showcased Next-Gen Signage Technology

Last week’s International Sign Association (ISA) Sign Expo brought the latest in physical, printed, and digital signage to Orlando, Fla. One unique section of the show floor was the Next Gen Tech Zone, a showcase of the next level of technology for signmakers. Read More

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Location, Location, Location! FASTSIGNS Project of the Year Winners Transform Business and Education Interiors

Read about this year’s FASTSIGNS Project of the Year winners: FASTSIGNS of Bend, Oregon, FASTSIGNS of Mobile, Alabama, and FASTSIGNS of Maple Shade, New Jersey. Read More

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swissQprint Flatbet Printers: Made for Winners – Loved by Thousands.

Industry leaders choose swissQprint to grow faster and smarter. Our UV LED large format printers unlock new revenue, boost throughput and deliver proven reliability. Raise margins and gain full control. Contact swissQprint America and start your success story. Learn More

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Article Prewiew Image

The Supply Side of Faster Sign and Graphics Production

Sign and graphics companies are handling broader work with tighter schedules. This article looks at how organized online supply sources can help shops standardize material buying, reduce production delays and support everyday work across print media, vinyl, laminates, equipment-related products and sign components. Read More

Article Prewiew Image

Rigid Inkjet Print Materials for Signs, Displays, Decor, and Art

Learning more about rigid print materials for flatbed printing can give your business the flexibility to design and develop unique printed products. Eileen Fritsch rounds up some substrates on display at the ISA Sign Expo. Read More

Article Prewiew Image

ISA Sign Expo Showcased Next-Gen Signage Technology

Last week’s International Sign Association (ISA) Sign Expo brought the latest in physical, printed, and digital signage to Orlando, Fla. One unique section of the show floor was the Next Gen Tech Zone, a showcase of the next level of technology for signmakers. Read More

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Location, Location, Location! FASTSIGNS Project of the Year Winners Transform Business and Education Interiors

Read about this year’s FASTSIGNS Project of the Year winners: FASTSIGNS of Bend, Oregon, FASTSIGNS of Mobile, Alabama, and FASTSIGNS of Maple Shade, New Jersey. Read More

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Brother Plans Mutoh Acquisition

In this article from the Printing & Manufacturing Journal, Nessan Cleary discusses the potential acquisition of wide-format equipment manufacturer Mutoh by officer machines giant Brother, and how this bid is part of a wider strategy from Brother Industries to expand into the industrial print market. Read More

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Cold Comfort: Installation Tips for Cold (and Hot!) Weather Graphics

In many parts of the country, this has been an exceptionally cold winter, and cold weather impacts not just our utility bills, car performance, and general sick-of-winter-ness, but also negatively impacts display graphics—specifically, the films and other consumables used for window, vehicle, and other graphics. Richard Romano speaks with Avery Dennison about some cold- (and hot-) weather installation tips. Read More

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Roland DG Expands Its Range of Direct-to-Object Offerings

Roland DG announced that it had entered into a global distribution partnership with LSINC, a manufacturer of high-productivity direct-to-object printers, a move that continues Roland DG’s interest in exploring adjacent and complementary markets. Read More

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The ISA Sign Expo Is Coming to Orlando This April!

ISA International Sign Expo 2026 will be held April 7–10, with the tradeshow open April 8–10, at Orange County Convention Center in Orlando. Find out what attendees can look forward to at this year’s Expo. Read More

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DegraTECH: A New Option for Sustainable Signage

Rochester, N.Y.’s Flower City Group has launched a new substrate for plastic signage that has been specially developed to biodegrade exponentially faster than traditional plastics used in sign applications. Meet DegraTECH®. Read More

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Welcome to 2026: Signs Look Good for Display Graphics

2025 is in the books and as we look ahead to 2026, what are the signs and portents for display graphics? Some of the current, prevailing trends have been covered ad nauseam, but is there anything else we should be paying attention to? Richard Romano has a look. Read More

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Innovations in Wide-Format Inkjet Media 

Continuing advances in inkjet-printable materials for higher-speed printing systems have been instrumental in the growth and expansion of wide-format graphics companies. After wide-format graphics producers merged with commercial printers, a slew of new materials are making printing more efficient, sustainable, and suitable for businesses with a mix of offset presses and narrow-format production digital presses and wide-format inkjet printers. Guest contributor Eileen Fritsch provides a round up. Read More

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HP Launches Its “Most Productive” Latex Unit Yet

At last week’s PRINTING United, HP officially launched the latest entry in its Latex line of wide-format printers: the HP Latex FS70 W. Read More

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DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—What Kind of Day Has It Been?

How did the display graphics and signage markets fare in 2025? What were the dominant trends? And what can we expect as we head into 2026? Read More

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DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—Wide-Format Product Updates

A brief overview of some of the latest technologies from wide-format equipment manufacturers. Read More

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Colorado Goes Rigid: Canon Launches New Colorado XL Wide-Format Printer

Canon has upgraded its Colorado Series of wide-format printers with the Colorado XL, a 3.4m-wide device that prints on both rollfed and rigid media. Read More

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Where’s the Fire: Signarama Centers Win Franchise Awards

Earlier this year, the Signarama franchise held its SARCON conference and annual awards program. Meet three of this year’s award winners. Read More

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Signarama Franchise Launches Sign Donation Effort to Help Texas Flood Victims

Last month’s floods in Texas personally affected the owners of Signarama San Antonio, who launched a sign donation project to raise funds for relief efforts. Before long, other Signarama centers stepped up to help out. Read More

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Tariffs in the Wide Format Industry

Predictability has always been a quiet partner in the printing industry, but lately it feels more like a luxury. Tariffs are creating ripple effects that touch every layer of the business: rising costs on substrates, longer lead times for imported components, and shifting strategies on everything from pricing to production. Businesses around the world are feeling the strain. This article discusses how tariffs are affecting the wide-format industry and considers how artificial intelligence and automation can help. Read More

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Signs of AI

Richard Romano provides an overview of how AI is being used in the sign industry, with a meditation on how AI as a technology is analogous to previous technological advancements. Read More

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Mission-Driven Purchasing: A Great Reason for Customers to Update Their Signage

Everywhere you look, companies are touting their environmental commitments where customers are doing their shopping.  Such in-store graphics could mean the difference between customers choosing one brand over another, or it could simply make customers feel better about a choice they were going to make anyway. Whatever the goal, maybe it’s time for your customers to do their own mission-focused signage update. Read More

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FAST Food: FASTSIGNS Missoula Wins Project of the Year with University Dining Center

This year’s FASTSIGNS Project of the Year Award went to FASTSIGNS of Missoula, Montana, for an overhaul of the University of Montana’s Lodge Dining Center—a project that included ADA signage, wall and window graphics, lit and non-lit channel letters, a “neon” sign, and more. Richard Romano talks with FASTSIGNS Missoula owner Todd Taylor. Read More

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Return to Mandalay Bay: ISA Sign Expo 2025 Opens in Las Vegas

The ISA Sign Expo kicked off yesterday in Las Vegas. Richard Romano recaps the major product announcements on Day 1. Read More

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HP Updates Its Latex Portfolio, SitePrint

HP held its HP Amplify Conference this week in Nashville, and made several new product announcements, including the new HP Latex R530 flatbed/roll-to-roll all-in-one printer, new software for wide-format producers, and updates to its SitePrint robotic printer for the AEC market. Read More

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swissQprint: The Next Generation

With Generation 5 of its flatbed UV printers, swissQprint ups the speed and productivity of its wide-format equipment. Richard Romano reports from last week’s launch event. Read More

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Wide Format & Signage: A Look Back and Ahead

It’s January and you know what that means: time for our annual look back at the year that was and look ahead to the year that is to come—and what it all means for wide format, display graphics, and signage. Read More

Around the Web

WhatTheyThink's web roundup miscellany

Around the Web: Of Water and Winners
Around the Web: Of Water and Winners

A sign-writer created the visual style of music festivals. The “2026 Milky Way Photographer of the Year” winners. AI appears to be catching on among the Amish. Sony has upgraded its wearable air conditioner. How to easily reuse produce bags. A complex digital water clock. A Nobel Prize–winning technology is able to extract water from dry air. Yes, it is possible to be allergic to water. Laser-induced graphene on Kevlar enables multifunctional structural composites. The “most desired” place in each of the 50 states. “The rise in plastic surgeons asked to create ‘AI face.’” K-pop band BTS has teamed with Oreo to release limited edition OREO x BTS Cookies. Welcome to WhatTheyThink’s weekly miscellany. Read More