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Digital Embellishment Market Booms: Top Applications and Emerging Use Cases

In part 2 of this two-part feature, Taktiful’s Kevin Abergel talks with Sean Roberts, National Director of Digital Embellishment at Konica Minolta, about the kinds of applications that are seeing the most traction with digital embellishment.

Monday, April 13, 2026

(Image courtesy of Xerox.)

(Read part 1 of this article here.)

What kinds of applications are seeing the most traction with digital embellishment? The answers have evolved over the past couple of years as the technology spreads. According to the 2025 Taktiful/WhatTheyThink Digital Embellishment Study, business cards remain the single most popular application for digital foil and varnish effects. This aligns with what Sean Roberts, National Director of Digital Embellishment at Konica Minolta Business Solutions U.S.A., sees in the field—the humble business card has experienced a renaissance as professionals seek more impactful leave-behinds. A card with a shimmering foil logo or a glossy raised pattern immediately stands out in a stack. It’s something people are more likely to keep (and show others), reinforcing a positive impression of the giver. “You’re already handing someone your card in person—might as well make it memorable,” says Roberts. “The longer they hold onto it and look at it, the more your brand sticks with them.”


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About Kevin Abergel

Kevin Abergel is a 18 year veteran in the Graphic Communications industry. Upon graduation from the University of Florida and subsequently the Florida Institute of Technology with an MBA; Mr. Abergel joined MGI Digital Technology in 2005. He attributes his long and highly successful career in digital and sensory embellishment to his keen focus on its markets -dedicating his work entirely to solving customer business problems through the enablement of innovative technologies and team building. Mr. Abergel’s unique, customized approach to each customer, reflects his deep belief that no two customers are alike, anywhere in the world, nor are the needs of their businesses.

Recent Articles from Kevin Abergel

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Digital Embellishment Market Booms: Top Applications and Emerging Use Cases

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In part 2 of this two-part feature, Taktiful’s Kevin Abergel talks with Sean Roberts, National Director of Digital Embellishment at Konica Minolta, about the kinds of applications that are seeing the most traction with digital embellishment. Read More

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Digital Embellishment Market Booms: Insights and Trends for 2026 and Beyond

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